Werbung | Sue Y. Nabi hat lange als CEO für L'Oréal und Lancôme gearbeitet, bis sie ihre eigene Pflegelinie ORVEDA gründete. Die Beautylinie sind im Bereich „Clean Cosmetics“ (kurz auch „CC“) bzw. “Safe Cosmetics” angesiedelt genannt. Die Produkte von Orveda sind vegan und verzichten auf Inhaltsstoffe wie Parabene, Silikone und Paraffine. Wichtigster hochaktiver Inhaltsstoff der 20 Produkte der Orveda-Linie sind probiotische Bakterien. Allein die „Deep-Clearing Mud Masque“ lässt jede Beautyanbeterin ins Schwärmen kommen. Die Produkte sind purer Luxus für die Haut.

Wir haben im Interview mit Sue über die Besonderheiten ihres Beautylabels, ihre Lieblingsprodukte sowie Zukunftsvisionen gesprochen.

Im Gespräch mit Sue Nabi

H&B: After trying the ORVEDA Overnight-Skin Recovery Mask for the first time, I felt like I was coming home from a 2 week spa trip. Your products are amazing! What makes ORVEDA and its products so special?

Sue: I think that your comment about looking like after two weeks in a Spa says it all about Orveda uniqueness: Our Signature Glow that is now famous among celebrities and actresses. Orveda has been created to be the most concentrated skincare in the world to deliver visible results like Glow activation, even on sensitive skins . At Orveda we say our formulations rival makeup effect.

Our Formulations are designed to work With you skin, not Against it. Our Overnight Skin Recovery Mask holds 40 % of actives, including Prebiotics, Marine Anti-Oxydant, Kombucha Fermented Black tea together with 2 kind of Hyaluronic acids to fight dehydration fine lines, boost inner glow and activate skin self-healing powers. It is so secure that you can even use before or after any aesthetic procedure like a peeling or a lifting.

H&B: Within the last years, vegan and natural cosmetics have become incredibly popular in Germany/Europe. What’s the difference between “safe” cosmetics and natural cosmetics?

Sue: This is a key question. Natural cosmetics are usually made with natural origin actives or fillers. But not all the natural actives are safe for the skin. 90% of skin allergens come from nature. Essential oils can be very irritating and animal origin actives can be contaminated with viruses or prions ....last but not least, Organic beauty is not known for its efficacy ...It is good for nutrition and that is it. On the contrary, I prefer the notion of clean beauty that is in fact safe beauty. Clean meaning Good for the skin, good for the environment, and good for the society we are living in. Orveda is vegan and all about biotechnological actives, that are the safest of all actives, the most effective too (they are used in the aesthetic and clinical world), with no impact on the environment. Organic compounds used in beauty are exhausting nature’s resources. Orveda has put on the side more than 1300 suspected actives and is the only luxury skincare brand that does not use phenoxyethanol, no artificial colorants, no mineral oils nor any irritant or risky active like retinol.

H&B What would you say was your first favourite cosmetics product ever, and which product from ORVEDA is an absolutely must-have?

My favorite cosmetic product ever is the next one I am working on. It is not for the face and will be released early 2021. Orveda must haves are The Healing Sap, your daily glow shot and Hydration, already a cult serum, that takes care of your skin microbiome. Our Prebiotic Emulsion paired with our Overnight Skin Recovery mask are must haves for skin recovery a, fatigue signs and skin repair especially if you are wearing protective face masks. They are great pre and post aesthetic procedure too.

If you are about lifting or Firming, try the Firm Brew Botanical Cream paired with the Ironing Effect Masque, they are better than many lifting creams using retinols .

Last but not least , If you had to buy ONE eye cream, it should be The Eye Unveiler 422 that is the most concentrated on earth and even works on the growth of lashes and brows .

ORVEDA has already launched over 20 products. Are you planning further beauty lines? Which one is your bestselling product?

Our Best seller is The Healing Sap. The line is genderless so a lot of men love it too .

We are working on products that are now more targeted to the rest of the body. Register to Orveda newsletter on Orveda.com to be the first to know and to be on the waiting list and receive a sample before any one on earth ...Merci

Text/Interview: Maria-Silva Villbrandt | Bilder: Jules Villbrandt & ORVEDA